Strona główna > Europejskie puchary > Liga Mistrzów z Heinekenem – to się nazywa reklama (video)

Liga Mistrzów z Heinekenem – to się nazywa reklama (video)

Kampania reklamowa prowadzona z werwą, iskrą, polotem i humorem to niełatwa sztuka. Heineken płaci grube pieniądze za współpracę z Ligą Mistrzów, ale swoją promocję prowadzi wzorowo. Do sieci przedostał się drugi fenomenalny film skierowany do piłkarskich wariatów – wszystkich „wychowanych na futbolu”.

Jak Wy zareagowalibyście na autentyczne, wypolerowane trofeum w waszym pokoju, o którego dotknięciu marzy każdy zawodowy piłkarz?

Heineken cudownie zareklamował się wcześniej. Ten film jest jednym z moich ulubionych – wymagał wielu przygotowań, konspiracji, ale efekt i finisz – piorunujący!

P.S. Nie jestem związany z Heinekenem ani Ligą Mistrzów (a szkoda). Po prostu doceniam kreatywność.

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